Let the characters from Fur TV give you an exhaustive answer. In 2008 The MTV Staying Alive Foundation produced a series of HIV/AIDS awareness spots after the success of the comedy show Fur TV. The "Rubber Rocks. Use A Condom" campaign is just HILARIOUS. Why? The show's main characters are puppets acting in the worse ways a real man could do. But they do it better. There is Fat Ed, blue and hyper-violent compulsive drinker; Mervin, orange, retarded and sexual pervert; obviously, like The Muppets Show, Fur TV also has a green frog puppet, which is Lapeño Enriquez (Peenie), a Brazilian Casanova that is extremely-hung - if you know what I mean.
This is the perfect recipe to be appealing to a young audience, talk about big issues and give intelligent answers as well. I can't stop laughing or, as a friend of mine taught me, "ik kan niet meer"!
Source: Designers Against AIDS website