The UNAIDS Treatment 2015 initiative aims to reach 15 million adults and young people with HIV treatment by 2015. The US$ 2 million grant from the M∙A∙C AIDS Fund will support expanded efforts to ensure adolescents and young people have access to HIV treatment and care internationally. New youth outreach efforts will include the evaluation of young people testing and treatment programmes and adaptation of adolescent and young people treatment guidelines.
The grant to UNAIDS was made possible exclusively through the sale of M∙A∙C’s VIVA GLAM Lipstick and Lipglass, which M∙A∙C donates 100% of the sale price to fight HIV. Rihanna, M∙A∙C’s new VIVA GLAM spokesperson, recently launched her new VIVA GLAM collection, which will benefit organizations like UNAIDS to support men, women and children affected by HIV globally.
"I'm honored to join forces with the M∙A∙C AIDS Fund and UNAIDS in the fight against AIDS," said Rihanna. "I want to help reach as many young people around the world as I can. While we need to begin with education, we also need to deliver HIV testing and treatment to the millions of young people who need our help, which is exactly what we plan to do."
See Rihanna on 'Good Morning America' speaking about her new role here: http://www.youtube.com/watch?v=uIPJVTIHYaE
UNAIDS Treatment 2015 has started to roll out globally. To learn more about UNAIDS’s plans to reach 15 million people by 2015, download the UNAIDS Treatment 2015 report.
Source: DAA website