To help people with this difficult task, the campaigners put online a series of YouTube videos as well as some suggestion to easier the start of a conversation on HIV and protection.
The core message of the campaign questions the way with which we look at the people we have chosen as sexual partners: what do they mean for us? How do we deal with them?
We shouldn't be afraid of being open about ourselves, especially because this is the way to understand if the person in front of us - or in our bed - is lying to us or being honest. Those people that may be accused of being superficial or lame are usually just confused and lost: for this reason, if we face them with a serious question, it's going to be easier for both to understand what is happening and to be aware of what's under the surface. Serious conversations deepen relationships, it doesn't matter if we are with our Mr. Right or just Mr. RightNow.