Producer Thakur said: “During our research for the film we have noticed that condom usage among males is low in India, as the society still sees it as a social taboo. This is why we came up with the idea of a condom saree: a little try, to see if we can present condoms in a more glamorous way - maybe this can help in reducing the hesitation behind the use of condoms.”
We at DAA applaud the team for their efforts and we hope that they succeed in their aim. They plan to auction the condom saree in the near future and to donate the money to an organization that works in HIV prevention in India. We’ll keep you updated, readers!