I know that Valentine's Day has passed and I believe that many of you guys celebrated it. Just like Adidas who joined with millions around the world to celebrate love in all its forms on Valentine's Day.
The sportswear brand took to Instagram, posting a picture of two female runners wearing matching trainers, with the caption: “The love you take is equal to the love you make.”
While most people praised the company for supporting the LGBT community, some weren’t so nice.
Undeterred by all the haters, Adidas replied in the best way possible for the day – by sending all the homophobes a big kiss!
The sportswear brand took to Instagram, posting a picture of two female runners wearing matching trainers, with the caption: “The love you take is equal to the love you make.”
While most people praised the company for supporting the LGBT community, some weren’t so nice.
Undeterred by all the haters, Adidas replied in the best way possible for the day – by sending all the homophobes a big kiss!
The company recently announced it would introduce a clause in all its sport sponsorship contracts around the world, affirming LGBT rights.
The clause says: ““Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”
We're so proud of you Adidas, big kisses from Indonesia Against AIDS!
Source: https://www.pinknews.co.uk/2016/02/15/adidas-shut-down-homophobes-on-valentines-day/
The clause says: ““Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”
We're so proud of you Adidas, big kisses from Indonesia Against AIDS!
Source: https://www.pinknews.co.uk/2016/02/15/adidas-shut-down-homophobes-on-valentines-day/
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