But what inspired Okamoto to adopt this odd strategy in promoting its ultra-thin Okamoto Zero One condom? Last December, the company surveyed 400 men and women, asking them when was the last time they saw a condom ad. Only 12 percent recalled seeing one within the last month, while 19 percent said they hadn’t seen one in the last six months and more than half (54 percent) replied that they’d never seen a condom ad in their life.
Looking over these figures, Okamoto realized the need for a unique yet sharable promotion and thus the intimate video of the two reptilian lovers was made. Impressive! Even the dinos can remind us how important using a condom is! Don't ever forget to use it to have safe sex.
By the way, our friends at Designers against AIDS already saw the power of dinosaurs in HIV prevention when fashion designer Bernhard Willhelm created this print for them in 2004- sadmy this style has long sold out, but thankfully you can still buy the dino condoms. Curious to see the ad? You can watch it here: