“HIV Beats is a millennial response from a generation that has never lived without HIV/AIDS,” said Zachary Barnett, Founder and Executive Director of the Abzyme Research Foundation, which is running the #endHIV Campaign. “We are thrilled to unleash so much creativity in the HIV prevention space and also introduce younger audiences to our HIV cure efforts.”
HIV Beats was directed by Miranda Penn Turin, edited by Bec Stupac and produced by Diktator. Songwriter Lucian Piane (Sia, Rupaul, Rupaul’s Drag Race, Adam Lambert) provided original music and Melissa Schade, who works with Ryan Heffington (Sia), choreographed. Production was supported by unrestricted grant funding from Gilead Sciences, Inc. to the Abzyme Research Foundation.
You can see and learn more from the video here: http://www.greaterthan.org/hivbeats/