On 4 August, the #EuAbraço campaign began distributing over half a million male and female condoms, as well as leaflets on human rights, ending racism and gender-based violence, preventing sexually transmitted infections including HIV and preventing Zika. The official hotlines for reporting gender-based violence and sexual exploitation are also being disseminated. #EuAbraço also launched the “hugmeter,” an online platform that allows participants to post photos of themselves hugging other people.
One campaign volunteer, a youth leader living with HIV, said the initiative’s message of friendship, diversity and non-discrimination will help reduce the stigma and prejudice facing people with HIV. Campaign activities will run through the Paralympic Games, which end on September 18.