The Olympics Games are a unique opportunity for countries to promote diversity, camaraderie and unity. These values inspired this year’s Olympics logo: a circle of three people holding hands. The icon recalls the hospitality of Rio de Janeiro -this year’s Olympic host- and “extends a warm and friendly embrace” to the world, according to the Games organizers.
These values also inspired the #EuAbraço – or “#iEmbrace” – campaign, a massive public health initiative targeting Olympics spectators, fans and athletes with condoms, sexual and reproductive health information, HIV testing, information about human rights and messages about tolerance and unity.
On 4 August, the #EuAbraço campaign began distributing over half a million male and female condoms, as well as leaflets on human rights, ending racism and gender-based violence, preventing sexually transmitted infections including HIV and preventing Zika. The official hotlines for reporting gender-based violence and sexual exploitation are also being disseminated. #EuAbraço also launched the “hugmeter,” an online platform that allows participants to post photos of themselves hugging other people.
One campaign volunteer, a youth leader living with HIV, said the initiative’s message of friendship, diversity and non-discrimination will help reduce the stigma and prejudice facing people with HIV. Campaign activities will run through the Paralympic Games, which end on September 18.
Source: http://www.unfpa.org/news/campaign-brings-condoms-hiv-testing-and-hugs-olympics#sthash.jOlh0r4v.dpuf
On 4 August, the #EuAbraço campaign began distributing over half a million male and female condoms, as well as leaflets on human rights, ending racism and gender-based violence, preventing sexually transmitted infections including HIV and preventing Zika. The official hotlines for reporting gender-based violence and sexual exploitation are also being disseminated. #EuAbraço also launched the “hugmeter,” an online platform that allows participants to post photos of themselves hugging other people.
One campaign volunteer, a youth leader living with HIV, said the initiative’s message of friendship, diversity and non-discrimination will help reduce the stigma and prejudice facing people with HIV. Campaign activities will run through the Paralympic Games, which end on September 18.
Source: http://www.unfpa.org/news/campaign-brings-condoms-hiv-testing-and-hugs-olympics#sthash.jOlh0r4v.dpuf
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