The ads, displayed on billboards, bus shelters and other outdoor areas in the Phoenix and Tucson areas, each depict a person going about an everyday activity — jogging, shopping, talking on the phone — and encountering an unnoticed hazard: a street signpost, a glass door, an open manhole cover.
“It’s only dangerous if you don’t know it’s there,” the ads say. The HIVAZ.org web address and the phrase “Awareness is the answer” are at the bottom of each poster. The campaign also has a digital component intended to direct people to the site.
“Slipping or bumping into a door — all of us do it and it’s dangerous if you don’t know it’s there,” said Louie Moses, president and creative director of Moses Inc. The ultimate goal is to get people to visit the website, he said, where they can receive information about getting an HIV test. The site also offers support resources for patients and information about how people can reduce their risk of contracting the virus. Great idea- and very similar to how we work at Designers against AIDS and Indonesia against AIDS!