Nowadays, surfing the internet has become our daily routine, do you agree? We seek information and answers through the cyber world. I believe that almost every one of you has Googled about sex for instance, from basic to difficult questions.
Durex, one of the world’s largest condom manufacturers, has played it smart in order to boost their sales: they collaborate with video blogger Hannah Witton, who gives candid advice about sex.
Durex uses the hashtag #DurexHannah to solicit questions from fans, which Witton—a 23-year-old British YouTuber with 120.000 followers—answers in the video below. Witton, who already counts a sex education series among her regular pursuits, had full editorial control, Durex says, choosing the products she wanted to feature in the video and doing the filming for the campaign herself.
You can watch the full video here: http://www.adweek.com/adfreak/youtube-star-hannah-witton-gives-candid-advice-about-sex-durex-campaign-164283
Durex uses the hashtag #DurexHannah to solicit questions from fans, which Witton—a 23-year-old British YouTuber with 120.000 followers—answers in the video below. Witton, who already counts a sex education series among her regular pursuits, had full editorial control, Durex says, choosing the products she wanted to feature in the video and doing the filming for the campaign herself.
You can watch the full video here: http://www.adweek.com/adfreak/youtube-star-hannah-witton-gives-candid-advice-about-sex-durex-campaign-164283
RSS Feed